Welcome Jason, to the Wild, Wild West (of Mobile)
“You’re leaving New York City to move home to Arizona?!?” This question defined my last few months of 2012. The answer is much more than a simple ‘yes.’ It is a resounding, forceful,...
View ArticleCall Center Leads and ROI – Why the Telephone Still Matters
No Substitute for the Human Touch Technology makes us more efficient, strategy makes us more effective, and human interaction makes us more…well…human. Great marketing lives at this intersection of...
View ArticleMy DoublePositive Internship Experience
I have written a few blogs in the past about my musical endeavors or traveling, but this is my first foray into writing a blog about my career. This is exciting for me because my path hasn’t been like...
View Article10 Ways Mobile Advertisers Can Ensure a Successful Campaign
As a Mobile Operations Specialist, my job is to act as the main point of contact between our advertisers and the internal mobile marketing team. I ensure that our advertisers are taken care of in every...
View ArticleWhat Facebook Graph Search Means for Marketers
At any given moment, 1 in 7 people are on Facebook. You probably have it up in the background right now. For those of you following Facebook’s progress in the advertising space over the past few years,...
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Mobile Advertising and Pricing Trends for 2013
In 2012, mobile marketers saw the rapid growth of social and content on mobile and tablet devices, which led to blockbuster acquisitions and huge revenue streams. Piggybacking off this foundation, 2013...
View ArticleFacebook Ups Direct Marketer’s Reach with Launch of Lookalike Audiences
Last week Facebook announced that they have launched limited beta testing of Lookalike Audiences. Lookalike Audiences enables direct marketers to specifically target Facebook users who have similar...
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